Around 70% of Australia’s
population live in urban
areas and our cities are
increasingly densifying.
In these areas people seek convenient shopping, access to services and the public realm without the need to jump in their car or on public transport. New developments must speak to these trends and deliver sustainable projects that improve amenity and increase liveability for these communities for many years to come.
Woolworths is always looking at how we can best serve our customers and our mixed-use developments are an example of responding to the changes we are seeing in our cities and the urban lifestyle people are demanding. They ensure the greatest design, retail and amenity outcome can be built on each site.
Our developments mix the new supply of architecturally designed apartment living with the services, retail and community infrastructure that make for liveable places. These developments ensure people can shop, work and enjoy themselves all within a close proximity to where they live.

Listening to your priorities
Through direct engagement with over 400 local residents, we gained insight into the community’s top priorities and the feedback was invaluable. It has been central to shaping every aspect of our plan, from architectural design to landscaping and amenities. We are grateful to each resident who took the time to share their thoughts—your input has truly shaped this vision.
How we engage with our community
Our community engagement approach is comprehensive, using multiple channels to reach as many residents as possible. We consulted on building heights and heard support for the project along with key themes of traffic impacts and building heights which have informed the design in front of you today.
1,000
residents and businesses reached through letterbox drops
15,000
people reached with project flyers
789
people visited our website to explore design concepts in detail
47
people joined our online information session
192
people completed our online feedback survey
Meetings with community and cultural groups for targeted feedback and a dedicated 1800 number, email inquiries and feedback
Building a hub with community at its heart
With each stage of planning and design, we remain committed to delivering a high-quality retail, commercial, and residential development that captures the essence of Waterloo. This project is more than just a development; it’s a community-led vision for a vibrant, sustainable future. Thank you for helping us shape the new heart of Waterloo.